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2027 Research Report

The European Growth & Technology Outlook 2027

How trust, data and AI are reshaping business decisions across Europe. Discover what separates fast-growing companies from those falling behind.

371 decision-makers surveyed
5 European markets
Integrated companies leveraging AI are 3x more likely to expect growth
Get the findings
Inside the report

What’s shaping European business decisions?

70%
prefer a data vendor headquartered in Europe
43%
can actually monitor and enforce their AI policy in practice
52%
of companies manage customer data across 2–3 separate systems
38%
name system integration their top priority for the next 12 months
What you’ll discover

What should your business prioritise
in 2027?

  • See how your business compares with Connected Growth Leaders.

  • Find out why integration ranks ahead of AI investment.

  • See what it takes to turn AI policy into practical oversight.

  • Take away three priorities for 2027 and seven questions to assess your readiness.

A first look at the findings

Connected companies
are winning on growth

Companies with fully integrated systems and with AI already delivering measurable results, have a very different outlook on growth.

Connected Growth Leaders
Fully integrated systems, with AI already delivering measurable results.

Fragmented Companies
Partial or no integration, with AI still in experimentation or evaluation.

Connected Growth Leaders77%
Fragmented Companies26%

Growth optimism

Share of companies strongly optimistic about growth

From insights to impact

Bring the findings into your next leadership meeting

Use three priorities for 2027 and 7 questions to start an honest discussion about your systems, AI oversight and customer visibility.

Get all the insights
Bjørn RøstenCEO, SuperOffice

"The message is clear: connected companies grow, fragmented ones fall behind."

Make your next move an informed one

What should your business prioritise in 2027? The European Growth & Technology Outlook 2027 brings together insights from 371 decision-makers across five European markets. Discover how connected systems, AI and data trust relate to growth confidence.

Discover the three priorities scaling European growth in 2027, and how to apply them.

Your next move starts here