SABA has been an independent international manufacturer of high-quality adhesives and sealants for the industrial and constructional sector for more than 80 years. These adhesives and sealants are used mainly in the foam-processing industry (for example, mattresses and furniture), building & construction, maintenance & renovation, civil & environmental engineering, transport and the marine industry.
Ein Projekt von SuperOffice Benelux (www.superoffice.nl)
Before implementing SuperOffice the sales offices in Dinxperlo (the Netherlands) used another CRM program. This program, however, was not sufficiently user-friendly to motivate employees to structurally apply it. The reporting and analyses options were also very limited. When deciding on a new program we deliberately selected an accessible program; a relatively easy, wellorganised and user-friendly start-up program. The fact that SuperOffice provides mostly standard solutions, that the program has been thoroughly tested and user experience has been implemented in the software were also determining factors. The program’s international usability was another advantage.
What did we want to achieve with the implementation of SuperOffice? At the start we deliberately limited the objectives to the following: - providing clear information on all activities regarding a relation to all employees - simplifying marketing (e.g. mail-out activities) by applying various search criteria - standardizing documents, correspondence and forms using templates.