Andere CRM-Systeme waren nicht annähernd so einfach zu nutzen
Andrew Vines Customer Services Manager, Bott Ltd.

Die Herausforderung

Bott Ltd is part of the Bott Group, a world-leading manufacturer of workshop equipment, in-vehicle equipment and workplace systems. This UK-based company has dramatically grown over 10 years and now has three sites, employs 314 people and has a turnover of circa £30m.

Ein Projekt von SuperOffice England (

Prior to using SuperOffice, staff were saving all files on a network of folders in Explorer. As the company outgrew this system, Bott looked for CRM software that would consolidate its distributor and end-user records, track correspondence and archive selected information. One of its primary business objectives was to reduce unproductive administration time.

Unser Vertriebsteam nutzt SuperOffice Pocket CRM, was es ihnen erlaubt, vor dem Meeting mit dem Kunden, die letzten Konversationen, Aktivitäten und Anfragen anzuschauen.
Andrew Vines Customer Services Manager, Bott
Icon picturing a magnifying glass

Die Lösung

SuperOffice’s CRM system is often used by manufacturers in their resale supply chains. It provides real-time, transparent information so that contacts are directed to the correct channel in all cases.

In Bott’s case, one division operates via a distribution network and another specialises in direct business. SuperOffice is one of the few systems that accommodate both of these business models within the same organisation. The software also gives field- and office-based employees visibility of each other’s actions and customer communications, to increase teamwork efficiency.

As SuperOffice completes testing new features on existing products, it releases them to existing maintenance programme and rental agreement customers. This enables organisations to always have cutting-edge CRM software, without migrating to another provider.

Die Resultate

Seit über 10 Jahren arbeitet Bott mit SuperOffice. "Andere CRM-Systeme waren nicht annähernd so einfach zu nutzen - darum haben wir SuperOffice gewählt"

“As you’d expect, SuperOffice initially saved a huge amount of our workforce’s time. Each time SuperOffice CRM has evolved, so has the way we use it.

“For example, its postcode selection function helps us to geographically group sales and account management visits to optimise travel planning, which reduces costs without compromising customer service,” explained the Customer Services Manager at Bott.

Every four or five years Bott checks the software market to reconfirm that it is still using the best solution for the business and getting good value for money.

“Other CRM systems were nowhere near as easy to use – so we have stayed with SuperOffice,” he added.

SuperOffice monitors direct marketing, recording the return on investment directly generated by each campaign, which has continually improved promotional efficiency. Its diary automatically tracks quotes and ensures they are followed up in a timely fashion.

“Our sales force use SuperOffice’s Pocket CRM, which enables staff to check the most recent conversations, actions and enquiries a few minutes before walking into meetings at dealerships. Their mobile screens are configured to also show customers’ sales-to-date, credit limit and when the site was last visited, which enables our account managers to make informed decisions,” he concluded.

Der Kundennutzen auf einen Blick

  • Mitverantwortlich für 40% Wachstum im Bereich Werkstattwerkzeuge
  • Mithilfe beim 100% Wachstum der Division Werstattwerkzeuge in den letzten 10 Jahren
  • Sehr schneller Return on Investment
  • Real-time Informationen um Entscheide zu treffen in den Treffen der Händler
  • Liefert Transparenz zwischen Büro und externen Angestellten
  • Weniger Administration
  • Genaue Lead-Nachverfolgung
  • Verbesserte Martketingeffizienz
  • Stettige Veröffentlichung von neuen Funktionen und Verbesserungen

6'000 Kunden und es werden täglich mehr